Het IBI² team is van alle markten thuis. Wij zijn idealisten met een hart en een grote realiteitszin. Met onze systeemgerichte mindset leggen we graag uit why, what en how het mogelijk is. Onder aan deze pagina zie je hoe onze klanten dit ervaren.


IBI² IBI² is committed to sustainability and a circular economy, with the Blue Economy as its foundation. The Blue Economy basically is holistic systems thinking, in which the integral system and the connections are as important as the individual particles. By applying scientific insights, Blue Economy comes up with technological solutions, regionally reinforcing economic principles and new business models.

Dit betekent dat wij afval zien als een grondstof voor nieuwe producten.  Elk onderdeel van elk product dient opnieuw bruikbaar of biologish afbreekbaar te zijn. Door technische innovaties te koppelen aan ons ecosysteem zijn wij in staat om afvalstromen te reduceren en hiermee een nieuw industriebeleid te realiseren.

“De oplossingen van IBI² combineren altijd meerdere Sustainable Development Goals”.

 5 B-Design strategie

Biomimicry, Bionic, Biodesign, Biophilia and biobased design are different design strategies for innovations using the intelligence of nature as inspiration. We use these design strategies to develop new applications of materials, designs and processes. One of the earliest examples in history is Leonardo da Vinci. He imitated birds and designed a flying machine which later became the basis for the helicopter. In biomimicry and bionic, we focus on imitating nature. With 3.8 billion years of experience, nature is the greatest inventor of sustainable solutions that are energy and material efficient without creating waste. Biodesign is the use of living organisms such as bacteria or plants in product design. Bionic is the study of mechanical systems that function like living organisms or parts of living organisms. The term bionic is derived from the contraction of the Greek word bios 'life' and Tecnica 'engineering', so literally 'life engineering'. Biomimicry is learning and then mimicking natural forms, processes and ecosystems to create more sustainable designs. In biomimicry, we do not look at what we can extract from nature, but what we can learn from it. The term biomimicry is derived from the contraction of the Greek words bios 'life' and mimesis 'imitate', so literally 'imitate life'. Biophilia is an emerging field that aims to address our phsychological needs to be around nature. Exposure to images of nature can heal, restore recovery time, stimulate positive feelings and reduce the negative. Biophilic design is a sustainable design strategy in which people are reconnected to natural environmental factors. Biobased materials are materials composed primarily of natural organic raw materials. Biobased science is involved in many ways in the transition to the biobased economy. That transition is not easy because fossil resources are not simply interchangeable with biomass as a feedstock. The art of producing biobased products is to find the optimal process for each end product that simultaneously ends in a circular process.

Bij biomimicry en bionic ligt de nadruk op het imiteren van de natuur. De natuur is met 3.85 miljard jaar ervaring de grootste uitvinder van duurzame oplossingen die energie- en materiaal efficiënt zijn zonder afval te creëren.

Biodesign is het  gebruik van levende organismen zoals bacteriën of planten bij het ontwerpen van producten.

Bionic is de studie van mechanische systemen die functioneren als levende organismen of delen van levende organismen. De term bionic is afgeleid van de samentrekking van het Griekse woord bios ’leven’ en Tecnica ‘techniek’, dus letterlijk ’levenstechniek’.

Biomimicry is het leren en vervolgens het nabootsen van natuurlijke vormen, processen en ecosystemen om duurzamere ontwerpen te maken. Bij biomimicry kijken we niet naar wat we aan de natuur kunnen onttrekken, maar wat we ervan kunnen leren. De term biomimicry is afgeleid van de samentrekking van de Griekse woorden bios ’leven’ en mimesis ’imiteren’, dus letterlijk ’het leven imiteren’.

Biophilia is een opkomend veld dat gericht is op het aanpakken van onze phsychologische behoeften om rondom de natuur te zijn. Blootstelling aan afbeeldingen van de natuur kan helpen bij de genezing, de hersteltijd herstellen, positieve gevoelens te stimuleren en negatieve gevoelens te verminderen. Biophilic design is een duurzame ontwerpstrategie waarin mensen opnieuw worden verbonden met de natuurlijke omgevingsfactoren.

Biobased materialen zijn materialen die hoofdzakelijk bestaan uit natuurlijke organische grondstoffen. De Biobased wetenschap is op vele manieren betrokken bij de transitie naar de biobased economy. Die transitie is niet eenvoudig want fossiele grondstoffen zijn niet simpelweg inwisselbaar voor biomassa als grondstof. De kunst van het produceren van biobased producten is, per eindproduct het optimale proces te vinden wat gelijktijdig in een circulair proces eindigt.

Clients reviews

What are our clients experiences? What kind of results have been achieved? In these videos existing clients of IBI² share what they have gained from working with us.


Pauwert Architectuur

Jan van Vlerken

The past year, we at Pauwert Architectuur went in search of a more in-depth approach to the theme of sustainable entrepreneurship. IbI² has supported us by approaching the theme in a broad way, allowing us to look beyond our field of expertise.


During this year, we attended internal training sessions from IBI² that covered the topics of blue economy, the LOHAS consumer and systems thinking. This has not only given us a broad understanding of the new possibilities of economic circular systems; it has also taught us to think about our work in a more holistic way.


Sandra Baan has also provided relevant contacts and suggested content themes. We also became part of 'de duurzame dwarsdenkers'. This has turned out to be a good platform to get in touch with other companies that are working on these themes.


In short: 'Ibi² has ensured that the theme sustainability is prominently present in our company!'



Arie Voorburg

We have seen a lot of brutal and frightening warnings in recent years about the threat of climate change. Far less talked about, but just as dangerous, if not more so, is the rapid shrinkage of the natural world as a coherent whole. Land degradation, biodiversity loss and climate change are three different faces of the same central challenge: the increasingly dangerous impact of our choices on the vitality of our natural environment. Current models of production and consumption are unsustainable. Meanwhile, the safe limits for four of the nine key ecological processes and systems that govern the stability and resilience of the Earth system have already been exceeded.

This is precisely why institutions such as IBI² are so badly needed to transfer knowledge and experience, offer inspiration and innovate, precisely by taking pragmatic action: doing. Not only ideas and concepts, but also the development of nature-inspired designs, intelligent products and services, flexible production systems, etc. that lead to truly sustainable business.

I experience the cooperation with IBI² as very inspiring, open, professional and constructive.


Patrick Schreudering

IBI² has guided Leolux in making the company more sustainable. On the basis of a baseline measurement, carried out by IBI², we explored how Leolux could distinguish itself from its competitors. This eventually led to a sustainability agenda which Leolux is currently working out and helps us with sustainable entrepreneurship. 

In addition, IBI² helped Leolux to develop a piece of Limburg furniture. For this Limburg armchair, the Hilco, materials and components were sourced from the region as much as possible. In particular, this applies to the leather with which the Hilco is upholstered. This leather comes from cattle in Limburg and is processed as responsibly as possible into a hide that can be used by Leolux.

SLV Nederland

Marianne Hendrikx

As a co-occupant of the Manufactuur office building, we came into contact with IBI² and the enthusiasm of Sandra Baan. Sandra gradually introduced a team within our company to sustainable business. From there they started looking for opportunities and possibilities around this current theme. Besides a general awareness of Corporate Social Responsibility Sandra has also managed to unleash a drive within our company to stand out in the lighting market through an approach based on biophilic design and the dissemination of our knowledge and expertise in this area. Our team is now more proficient with 'the language' of biophilia and circular economy. Our collaboration has without a doubt resulted in very valuable insights and ideas that will take SLV Netherlands further, now and in the future. Translated with www.DeepL.com/Translator (free version)