IBI² combines knowledge of sustainability with creativity to come to successful product concepts and new business models. Below, you will find an overview of products with wich IBI² can be of service to you. Be inspired, everything customised to your wishes and needs!


Blue Economy is a sustainability movement, started by Gunter Pauli, which is now being replicated worldwide. Blue Economy is the most complete sustainability system on our planet. The basis is holistic systematic thinking, in which the whole and the connections are just as important as the individual particles. IBI² helps you with this new way of thinking, with creating a strong regional economy, new business models and with the development of future-proof products, processes and services.


LOHAS is an abbreviation for Lifestyle or Health and Sustainability. The LOHAS consumer now represents 15-24% of the European consumer market. We can find a total if 16 million LOHAS consumers Only in Germany and the Netherlands alone. LOHAS consumers feel connected to the earth and like to buy sustainable products. IBI² helps you understand who these consumers are and where you can find them, their values, the various subgroups, how they want to be approached and how they are convinced.


A circular process is an industrial system in which raw materials always return to their origin and are reused while retaining most if their value. Together we look at which materials and / or residual flows within your company can be converted into circular processes in order to find new purposes for the materials and / or residual flows. Moreover, working together, we will look for alternatives for toxic or otherwise undesirable materials.


Biomimicry, Bionic and Biodesign are different design strategies for innovations with the intelligence of nature as a source of inspiration. We use these design strategies to develop new applications of materials, designs and processes that support your organization to claim a leading position in your industry.



When defining the strategy, a company must keep an eye on social developments. Mega trends are very important here, if the company does not recognise these trends in time, the company may miss opportunities, or in the worst case, may be at risk. Mega trends are influential long-term developments, trends that will not disappear in the next five to ten years. Which megatrends are important for your company?


Based on your CSR actions, existing or new products, together we will develop a social sustainability concept for your marketing and communications department. Your identity is reinforced by concepts and transparent storytelling. Materials, mood boards and color options will be discussed. Suitable suppliers with sustainable materials and / or products are sought.


How do you position a sustainable product in the market? Together we will create an identity around a concept, existing or new product or service. Materials, tone of voice and strategies are discussed. Appropriate platforms and (social) media are added to the strategy.


Together we will develop an existing or new material into a bio-based or circular material. For example, you can come to us for advice and inspiration regarding the use of bio-based materials.

Product development

Working together we will develop a product from concept to demo, based on your needs, your industry, your existing products or services.


Do you already have a sustainable product or have you developed a sustainable product together with IBI²? Then link the IBI² passport to your product! IBI² offers product passports for sustainable products to show your customers, what your products added value is. The product passport will openly state the facts about your product with regard to, among other things, your footprint of CO2 emissions, transport, energy, recycling and raw materials. The consumer is then free to decide whether your product meets his or her sustainability principles. Testing and results are your own responsibility, IBI² helps you communicate and market your products transparently to consumers who consider sustainability important.


Certification and quality labels contribute to your sustainable position in your industry. IBI² helps you to identify, investigate and record certificates that are relevant to your organization and / or product.


IBI² offers training courses for LOHAS consumers, Blue Economy and Biomimicry, Biodesign and Bionic for you and your employees.

In addition to our Biomimicry, LOHAS and Blue Economy training courses, we are happy to put together a tailor-made training package, in which we train your employees to work creatively with all these principles and become innovative themselves in the field of sustainability. Do you need a workshop on sustainability within your company? Together with your employees, ambitions are drawn up for the future and a road is paved that yields results.


+31 (0)77 352 32 85


Kazernestraat 17-19

5928 NL Venlo-Blerick

The Netherlands